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101 Ways to Promote Your Web Site  
101 Ways to Promote Your Web Site

Susan Sweeney

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  Paperback, 2nd ed., 520pp.
ISBN:    188506845X
Publisher:    Maximum Press
Pub. Date:    June 2000

The key to a Web site's success is its ability to entice surfers to stop at thatsite, take in what it has to offer, and return at a later date. This guide provides hundreds of tools such as templates, checklists, and forms as well as information on proven techniques like using E-mail, links, and on-line advertising to increase the number of initial users and repeat visitors to the Web site. Any entrepreneur, small business owner, corporate marketing manager, or consultant who is seeking the know-how to make a Web Site successful will benefit from this invaluable resource. A personal password is included to access the accompanying Web site.
Susan Sweeney, C.A., is the owner of Connex Network, Inc., an international Internet marketing and consulting firm, and the author of Internet Marketing for Your Tourism Business. She lives in Dartmouth, Nova Scotia, Canada.
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