Of course, that's an exaggeration, but that's what many of us see when we try to understand and utilize social media. Social Media Marketing is a six-week course whose purpose is to show you who the main players are in the social media jungle, how they differ from one another, and how to utilize them to your advantage. You will also learn why a social media presence is a necessary component of your marketing strategy.

Which social media should you use? How should you use them? Should everyone use them in the same ways? Those are the kinds of questions that are addressed in the course by showing examples of successful social media marketing, and sharing practical advice from experts in the field.

Applicable Job Roles: social media specialist, digital content producer, blogger, writer, content manager, writer, web developer, webmaster, project manager

• Who are the real players in social media?
• How social media platforms interconnect
• Choosing the right social media identity

• How social media marketing is different from other marketing
• It's not your product, it's your brand
• How to know which social media application(s) will work best for you

• Why you need an elevator pitch, and how to craft it
• Go offline to bring people to your social media pages
• How to determine the kind of content your audience wants

• What sharing means in social media marketing, and why it's important
• Increase your audience potential through SMO - social media optimization
• Social media management tools

• How to track and measure your social media’s effectiveness
• How to determine when, where and how often to publish social media content
• When to consider using paid advertising in social media

• How to guarantee social media marketing failure
• Turning negative feedback into teaching moments
• Use your audience to help you avoid failure