Newsletter Advertising Rates
Thank you for your interest in sponsoring the HTML Writers Guild's email newsletter, HWG-News! The newsletter is sent twice a month to all Guild members, and contains news and information about the Guild's services and benefits for our membership. We are pleased
to make available advertising space for list sponsors; up to three text sponsor ads can be placed in each mailing.
Sponsoring the HWG-Newsletter presents your message to (currently) over 123,000 web designers in more than 150 countries around the world, and is an ideal forum for advertising your web-related product or service. If you would like to reserve your ad space now, please email site contacts and
we will get the necessary paperwork to you as soon as possible.
If your company is interested in advertising, please contact IWA for details: Corporate Sponsorship
HTML WRITERS GUILD NEWSLETTER SPONSORSHIP RATE CARD
These rates are effective for all advertising space purchased after August 30, 2001.
|Newsletter Sponsorship || Per 1000 subscribers
|* Top (First) Ad||$90 (10 lines of text)|
|* Second (Middle) Ad||$48 (8 lines of text)|
|* Third (Bottom) Ad||$12/line (up to 6 lines of text)|
Additional lines of text may be added to your ad at a rate of $800 per line, to a maximum of
6 lines total.|
Each advertisement is a block of (plain) text, 70 characters wide, and contains one line
for the company name, one line for a URL, and from 1 to 10 lines of ad text (depending on
the ad purchased). Additional lines of ad text may be purchased, but the total body of the
ad (not including company name and URL) shall not exceed 6 lines of text. The exact format is available here (TXT file).
|Guild Corporate Member||15%|
|Three or more newsletter insertions||10%|
|Twelve or more newsletter insertions||15%|
|July & August 2001||additional 15%|
|Early May 2001||11 May 2001|
|Late May 2001||25 May 2001|
|Early June 2001||15 June 2001|
|Late June 2001||29 June 2001|
|Early July 2001||13 July 2001|
|Late July 2001||27 July 2001|
|Early August 2001||10 August2001|
|Late August 2001||24 August 2001|
|Early September 2001||7 September 2001|
|Late September 2001||21 September 2001|
|Early October 2001||12 October 2001|
|Late October 2001||26 October 2001|
|Early November 2001||9 November 2001|
|Late November 2001||23 November 2001|
|Early December 2001||7 December 2001|
|Late December 2001||21 December 2001|
Projected Membership Counts:
The Guild's membership continues to grow at a rate of approximately 900 members per month. In the case of purchasing large blocks of ads, that will be used to estimate the number of subscribers later in the year.
The HWG will only accept advertisements from companies directly related to the Guild's purpose of serving the web authoring community. This includes the following types of companies:
- Browser software
- Web authoring software
- Computer/networking hardware
- Web hosting services
- Web support services (graphic design, programming, credit card
processing, writing/editing services, etc.)
- Internet service providers
- Web sites directly supportive of the Guild's mission
The Guild reserves the right to reject advertisers who offer products or services that directly compete with those offered by the HTML Writers Guild.
All ad copy must be approved by the Guild's Vice President of Marketing and Outreach.
Content for ads should keep in mind the international nature of the Guild, although ads specific to certain geographical areas may be approved on a case-by-case basis.
Schedule and Payment Terms:
Ad copy for a given newsletter must be received at least a week before the publication date. Advertising fees must be received 10 days prior to the date of publication.
Sample Back Issues:
Previous HWG-News newsletters are available via the web at: