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HTML Writers Guild

Guild Operations

Newsletters

Ad Rates

Newsletter Advertising Rates

Introduction

Thank you for your interest in sponsoring the HTML Writers Guild's email newsletter, HWG-News! The newsletter is sent twice a month to all Guild members, and contains news and information about the Guild's services and benefits for our membership. We are pleased to make available advertising space for list sponsors; up to three text sponsor ads can be placed in each mailing.

Sponsoring the HWG-Newsletter presents your message to (currently) over 123,000 web designers in more than 150 countries around the world, and is an ideal forum for advertising your web-related product or service. If you would like to reserve your ad space now, please email site contacts and we will get the necessary paperwork to you as soon as possible.

If your company is interested in advertising, please contact IWA for details: Corporate Sponsorship

HTML WRITERS GUILD NEWSLETTER SPONSORSHIP RATE CARD

Current rates:

These rates are effective for all advertising space purchased after August 30, 2001.

Newsletter Sponsorship	Per 1000 subscribers
* Top (First) Ad	$90 (10 lines of text)
* Second (Middle) Ad	$48 (8 lines of text)
* Third (Bottom) Ad	$12/line (up to 6 lines of text)
Additional lines of text may be added to your ad at a rate of $800 per line, to a maximum of 6 lines total.
Advertisement Size:
Each advertisement is a block of (plain) text, 70 characters wide, and contains one line for the company name, one line for a URL, and from 1 to 10 lines of ad text (depending on the ad purchased). Additional lines of ad text may be purchased, but the total body of the ad (not including company name and URL) shall not exceed 6 lines of text. The exact format is available here (TXT file).
Discounts:
Guild Corporate Member	15%
Three or more newsletter insertions	10%
Twelve or more newsletter insertions	15%
July & August 2001	additional 15%

Publication Schedule:

Early May 2001	11 May 2001
Late May 2001	25 May 2001
Early June 2001	15 June 2001
Late June 2001	29 June 2001
Early July 2001	13 July 2001
Late July 2001	27 July 2001
Early August 2001	10 August2001
Late August 2001	24 August 2001
Early September 2001	7 September 2001
Late September 2001	21 September 2001
Early October 2001	12 October 2001
Late October 2001	26 October 2001
Early November 2001	9 November 2001
Late November 2001	23 November 2001
Early December 2001	7 December 2001
Late December 2001	21 December 2001

Projected Membership Counts:

The Guild's membership continues to grow at a rate of approximately 900 members per month. In the case of purchasing large blocks of ads, that will be used to estimate the number of subscribers later in the year.

Advertising Policies:

The HWG will only accept advertisements from companies directly related to the Guild's purpose of serving the web authoring community. This includes the following types of companies:

Browser software
Web authoring software
Computer/networking hardware
Web hosting services
Web support services (graphic design, programming, credit card processing, writing/editing services, etc.)
Internet service providers
Web sites directly supportive of the Guild's mission

The Guild reserves the right to reject advertisers who offer products or services that directly compete with those offered by the HTML Writers Guild.

All ad copy must be approved by the Guild's Vice President of Marketing and Outreach.

Content for ads should keep in mind the international nature of the Guild, although ads specific to certain geographical areas may be approved on a case-by-case basis.

Schedule and Payment Terms:

Ad copy for a given newsletter must be received at least a week before the publication date. Advertising fees must be received 10 days prior to the date of publication.

Sample Back Issues:

Previous HWG-News newsletters are available via the web at:

http://www.hwg.org/opcenter/newsletters/