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Logo Usage Frequently Asked Questions
- There's a lot to the guidelines ... can you summarize?
- May I link to the image on the www.hwg.org web site?
- Include the Logo on all of the web sites that I maintain?
- May I rename the Logo?
- May I convert the Logo from a GIF to some other file type?
- Can I use the Logo on an internal, Intranet site?
- My site is password protected.
- Is there a wide version of the Logo?
- Why not make the Logo an 80 x 33 pixel button as per the other buttons?
- How about a Logo containing the text "Member of the HTML Writers Guild"?
- Am I correct in understanding the we can post the HWG Logo on a page designed by us for our employer?
- Do I need to register every page of the site?
- May I display the text in a font color that will disappear into the background?
- I use WebTV - how do I get the logo?
- My email address (or web address) has changed - what do I do?
- I use AOL - I can't get the logo to show up!
- The Guidelines mention third-party usage. Who is a "third-party"?
- Q. I got a bit confused with all the rules and
options in the Guidelines. Can you summarize what I need to do to use the
logo?
Of course. You must have a running page; you must register; you must copy
the logo to your server; generally, you must use some text to indicate that
you are a member; you must use the HTML we provide (specifically, the ALT,
HEIGHT, and WIDTH are a must; TITLE if your code is HTML 4.0); and the logo
must be a link to the HWG Web Site. If you have any questions, contact
us. We're here to
help.
- Q. May I link to the image on the www.hwg.org
web site instead of storing it locally on my web site?
A. No, you may not. By placing a link to the Logo in this fashion, the
potential exists for a massive amount of extra hits on our server.
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- Q. Your registration and usage seems to only
apply to use of the Logo for one web site. I currently maintain 7 web sites
and the number is growing. Do I have permission to include the Logo on each
of my web sites that I maintain?
A. Yes, you would need to register for use of the Logo on each site it
resides on. A revised application form is in the works that will allow this.
In the meantime, you will need to register a separate Logo for each
site.
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- Q. May I rename the Logo to something other than
"lo-025.gif"?
A. Yes, you may rename the image file to whatever you wish, as long as
no other alterations are made.
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- Q. May I convert the Logo from a GIF to a
JPEG, or some other file type?
A. No alterations of the Logo image are allowed. This includes converting
it to another image format.
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- Q. Can I use the Logo on an internal,
Intranet site?
A. No. We require a publicly available URL to use the Logo, in order to
periodically check and confirm that the Logo is being used in a proper and
consistent manner. Also, our Logo Program registration form requires a
publicly available URL in order to process registrations.
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- Q. My site (or some of the pages within it)
are password protected. Does this mean I can't use the Logo on
them?
A. You may use the Logo on any freely available pages in a site, but
cannot use it on any password protected pages or sites. The Logo Team must
have access to all pages that use the Logo. You may of course use a text
statement to proclaim your HWG membership on protected pages.
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- Q. Is there a wide version of the
Logo?
A. No, there are no other versions of the HWG Logo at this time and no
other versions are planned.
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- Q. Why not make the Logo an 80 x 33 pixel button
as per the Netscape, MS IE, Real Audio, Shockwave, etc.
buttons?
A. The Guild would like our Logo to standout from the crowd - after all
we are different. During the Logo's design phase, we experimented with
several different versions of an HWG Logo, including ones in the size of
other common logos and found that it didn't meet our goals: to be different
from all the other buttons placed on web sites and to deliver our message
clearly.
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- Q. How about a Logo containing the text
"Member of the HTML Writers Guild"? I'm not able to fit the text
onto my page, but with a picture including the text, this would be
possible...
A. Because this is exactly the problem that we were attempting to solve
with the change in Logo and the new Guidelines. In the past, when words were
placed into the Logo that would indicate membership, the Logo was widely
misused to represent that a business or company was the member of the Guild,
when in fact this was not the case.
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- Q. Am I correct in understanding the we can
now post the HWG Logo on a page designed by us for our employer? Assuming
we use the "Designed by a member of..." qualification.
A. Yes, so long as the required text is used.
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- Q. I would like to know if when I register,
as an example, one of my client web sites, to the HWG Logo program do I need
to register every page of the site or if I register the index.html file,
it's good for other pages of the site.
A. The Logo needs to be registered once per site provided it is the main
page (usually the index.html page) that is registered.
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- Q. May I display the text "The author is a
member of" in a font color that will disappear into the background of
the page so that the image looks better?
A. No. This is a violation of the spirit of the Logo Guidelines. The
text must be visible to be in compliance with the Guidelines.
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- Q. I use WebTV and have a site on [insert free
web space service here]. They require that I upload graphics from my local
machine, but WebTV has no local storage. What can I do?
A. WebTV users often subscribe to free web space providers, such as Tripod
and GeoCities. Some of these services require graphics be uploaded to their
servers from the member's local machine, but WebTV has no local storage. In
this case, some services allow you to upload from a URL. In this case, have
the service upload from the HWG's master copy of the logo, which is located at
http://www.hwg.org/services/logo/lo-025.gif. If your service does not have
this capability, we suggest using web access terminals at a library, or having
a friend with local storage upload the image for you.
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- Q. My email address (or web address) has changed.
What do I need to do to keep the HWG database current?
A. First, we appreciate you taking the initiative to keep our records
up-to-date. To notify the HWG of any new address, email or web, send an email
to site contacts. In your message, be
sure to include the old address as well as the new address.
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- Q. I use America OnLine, and when I save the HWG logo
to my server space, it has a .ART extension ... and no one can see the image.
What's wrong?
The problem is that by default, AOL compresses images with a proprietary
format, called ART. You need to turn off this compression when you want to
grab any GIF file from the Internet and use it on your AOL site. Here's
how:
- Locate and click on the "My AOL" button at the top of your browser.
- Locate and click on "Preferences".
- Locate and click on "www" near the middle of your top row of your available preferences.
- Locate and click on "Graphics" tab.
- Notice the checkmark in the box on the left of "Use Compressed Graphics"?
- REMOVE the checkmark by clicking on it.
- Click "OK" button and you are ready to go!
You can also go to the site at
http://www.wegotit4u.com/aol.html,
which has illustrated instructions for the above steps.
- Q. Section 1b of the Guidelines mention using the
logo by itself with no text - but it is only for third parties. What is
meant by "third party"?
A. A third party, for the purposes of the Logo Guidelines, is any person
or organization that is not a member of the HWG. Personal members,
business members, and corporate members are not considered third parties, and
as such, when the logo is used, appropriate accompanying text must be
used.
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